The aroma of ANDROSTENONE ( 5 ALPHA ANDROST-16 EN-3-ONE ) seems to be the very essence of aggression or dominance in man.
In its harnessed form Androstenone has several diverse applications. It quite simply influences where men and women sit - women are attracted to chairs sprayed with it and men tend to avoid them. furniture companies have been known to use it in their showrooms to attract attention to a difficult to sell product. Men spray themselves - to gain additional respect, thereby appearing more domineering, intimidating or more alpha male.
It has been proven by independent research that if you take a row of say ten identical chairs and spray one of them with androstenone's aggressive odour, women sit on it more often. It is believed that as the chairs offer no difference to the smell message and are definitely not threatening, women subconsciously go towards them and find it to be some kind of invisible sanctuary.


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